located in the heart of the Hamsterley Forest, roots & rubber was founded in 2010 by passionate cyclists Mike and Sarah. They saw a need for a bike shop that offered more than just gear—it needed to be a place where riders could find the best bikes, expert advice, and a true sense of community.
today, roots & rubber is a full-service shop that provides a carefully curated selection of high-performance bikes, accessories, and gear. Whether you’re a beginner or an experienced rider, our team is here to help you find the perfect ride and keep it in top condition.
roots & rubber expanded their shop in 2019 by partnering with an ex professional mountain biker, Roxy to help beginners and seasoned cyclists to find their potential!
our services
- bikes and accessories
- coaching – individuals and groups
- bike repairs & self-service
at roots & rubber, we’re more than a shop—we’re your riding partner, helping you push boundaries and enjoy every trail to the fullest
sarah: an introduction
I’m Sarah, and mountain biking has been a huge part of my life, ever since I started racing in Wales. The challenge of the trails and the thrill of the ride keep me hooked. Opening roots and rubber with Mike was something we both wanted to do, combining our love of biking with helping others. When I’m not at the shop, you’ll often find me painting. It’s my way to unwind, capturing landscapes and moments from our rides. Whether it’s on the bike or with a paintbrush, I’m always seeking inspiration from the outdoors.
Mike: an introduction
I’m Mike, and cycling has been a big part of my life from the start. Growing up in the Lake District, I spent most of my time riding through the hills, learning everything I could about bikes—how to fix them, build them, and make them run smoothly. Over time, it became a passion, and opening roots and rubber with Sarah just felt right. There’s something special about helping people find the perfect bike for their needs. When I’m not working, I’m often out on the trails or capturing the beauty of the outdoors with my camera.
roxy: an introduction
I’m not just passionate about riding – I’m passionate about teaching. I’ve worked with thousands of riders, trained coaches internationally, and combined my knowledge of neuroscience, motor learning, and mental training to create a uniquely safe and structured approach to mountain bike skill development .
As a certified Sports Mental Coach, Psychological Counsellor and Neuromentaltrainer, I understand the mental and physical hurdles individuals face when learning new skills. That’s why my coaching focuses not just on technique, but also on psychology and building confidence step by step – helping you progress safely and effectively, no matter your starting point.